Are Lower Mortgage Rates a Holiday Gift for Homebuyers—or a Temporary Reprieve?
Why did mortgage rates fall?
Mortgage rates rise and fall for a variety of complex—and often competing—financial reasons.
As the Federal Reserve…
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Facebook Messenger Ads Get Open Rates 242% Higher Than Email
What Is Facebook Messenger Marketing?
Facebook Messenger is essentially an instant-message function within Facebook. It’s a powerful, popular tool …
So Cal Re Market Report/ Buyer, Seller & Investor Tips
Buyers, Sellers & Investors: Seek the advice of an experienced local realtor for data specific to your market. Work with realtors with skills and cha…
So Cal Re Market Report/ Buyer, Seller & Investor Tips
Buyers, Sellers & Investors: Seek the advice of an experienced local realtor for data specific to your market. Work with realtors with skills and cha…
‘Many Prospective Buyers Are Waiting for the Volatility in Mortgage Rates To Subside’: Mortgage Rates Hit 7.08%, Freddie Mac Says
“The housing market is the most interest-rate sensitive segment of the economy, and the impact rates have on homebuyers continues to evolve,” Sam …
Top Questions About Selling Your Home This Winter
1. Should I Wait To Sell?
Even though the supply of homes for sale has increased in 2022, inventory is still low overall. That means it’s still a s…
So Cal Re Market Report/ Buyer, Seller & Investor Tips
Buyers, Sellers & Investors: Seek the advice of an experienced local realtor for data specific to your market. Work with realtors with skills and cha…
9 Real Estate Newsletter Ideas to Stand Out From the Competition
1. Neighborhood Newsletter
Homeowners love to learn more about their neighborhood, especially if they can do it without actually knocking on doors or…
Real Estate Trends: Why Are Mortgage Rates Going Up In November 2022?
Higher rates in response to high inflation
Inflation escalated in early 2022, with gasoline prices spiking, housing prices reaching unprecedented lev…
So Cal Re Market Report/ Buyer, Seller & Investor Tips
Buyers, Sellers & Investors: Seek the advice of an experienced local realtor for data specific to your market. Work with realtors with skills and cha…