Effective Content by Martin Kettelhut

Effective Content

12 PM PST / 3 PM EST Time

Click here to RSVP

Read More about Coach’s Corner

Key points of discussion:

5% of branded content garners 90% of all engagement (Forbes)
  1. Effective content is never about a quick sell; it’s about becoming a trusted spruce of information.
  2. Content solves a problem; it’s a resource (versus an opinion).
  3. Effective content balances externally gathered information with original data or insights.
  4. Content should be integrated into a comprehensive marketing plan.
  5. Effective content marketing strategies require continual measurement, iteration and experimentation.
Map Unavailable

Date/Time
Date(s) - 08/10/2022
12:00 pm - 1:30 pm

Location

Categories