Effective Content by Martin Kettelhut

Effective Content

12 PM PST / 3 PM EST Time

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Key points of discussion:

5% of branded content garners 90% of all engagement (Forbes)
  1. Effective content is never about a quick sell; it’s about becoming a trusted spruce of information.
  2. Content solves a problem; it’s a resource (versus an opinion).
  3. Effective content balances externally gathered information with original data or insights.
  4. Content should be integrated into a comprehensive marketing plan.
  5. Effective content marketing strategies require continual measurement, iteration and experimentation.

Date(s) - 08/10/2022
12:00 pm - 1:30 pm

Location: Online