Effective Content by Martin Kettelhut
Effective Content
12 PM PST / 3 PM EST Time
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Key points of discussion:
5% of branded content garners 90% of all engagement (Forbes)
- Effective content is never about a quick sell; it’s about becoming a trusted spruce of information.
- Content solves a problem; it’s a resource (versus an opinion).
- Effective content balances externally gathered information with original data or insights.
- Content should be integrated into a comprehensive marketing plan.
- Effective content marketing strategies require continual measurement, iteration and experimentation.
Date/Time(PST)
Date(s) - 08/10/2022
12:00 pm - 1:30 pm
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